1. Strategy Session
During our conversation, I'll help you identify opportunities in your current approach to visual branding and outline how authentic photos and videos can advance your specific goals. We'll discuss practical considerations for your project—from location dynamics to audience engagement across platforms—while mapping out deliverables that maximize your investment. You'll walk away with actionable recommendations and a clear understanding of how we can tell an impactful, lasting story. This conversation is about empowering your authentic voice .. finding clarity and creative direction .. imagining your bright future.
Following our Strategy Session, I'll craft a detailed proposal outlining our project’s scope, deliverables, and investment. This customized agreement reflects the specific needs and objectives we discussed. Upon your approval, an electronic signature and paying your invoice secures your place in my production calendar. This streamlined process ensures we move efficiently from planning to production, with all expectations clearly documented. Within 48 hours of signing, you'll receive confirmation of our shoot date and any pre-production details to ensure a smooth, successful collaboration.
2. Project Agreement
3. The Shoot
During this collaborative session, I'll create an environment where authentic moments can unfold naturally. Whether documenting your team, outlining your service offerings, covering an event, or creating portraits, my human-centric approach focuses on revealing the genuine connections and stories that resonate with audiences. I bring technical expertise alongside a careful attention to the emotional elements that will ultimately drive engagement.
I'll guide you through your completed visual assets and explain the creative thinking behind each carefully-crafted element. This conversation provides space to reflect on how the work connects to your initial vision while offering implementation insights. We'll review how these visuals will engage your audience and support your narrative. The result? Assets that feel authentically yours and strategically sound, ready for immediate use. Should you identify opportunities for additional versions or complementary pieces, we can discuss options to expand your visual collection.
4. Project Delivery Session
5. Asset Deployment Guide
Every project concludes with a tailored one-page Asset Deployment Guide that maximizes the impact of your visual investment. This strategic document maps out exactly how and where to leverage specific images or video segments across your marketing channels for optimal engagement. Drawing on insights gathered throughout our collaboration, the guide provides platform-specific recommendations, suggested timing for releases, and complementary messaging approaches that enhance your visual story. Think of it as a roadmap that transforms a collection of beautiful assets into a coordinated visual strategy with lasting impact.
A brief follow-up conversation to evaluate how your visual assets are performing, address any emerging needs, and identify opportunities to extend their impact. This quick touchpoint ensures you're getting maximum value from our collaboration while providing space to adapt to real-world feedback.
6. Impact Check-In
